My job is to help you bridge the gap between you and your audience by understanding your unique context, by designing for emotional connection and by building a digital system that satisfies you and your toughest customers years from now.


I’ve been in the game since 2000. I’ve worked in London, Melbourne, Sydney and Brisbane, for startups, design studios, advertising agencies and SMEs. Since 2015, my wife, our young family and I have lived in Cairns, Australia. Before teaching myself web programming languages in 2010, my career highlight was a stint as a brand designer at Saatchi & Saatchi, London. Read further on LinkedIn.

How we can work together

Based in Cairns, I currently work with local, Australian and international clients. I can plug into a product team as a freelance designer or work one-to-one with owners, organisations and creators to implement their digital business vision. I also enjoy travelling to meet in person.

Callum has great eye for detail to create great looking designs and understands users needs to be able to make great user experiences to match. He excels at immersing himself into whatever project he is working on to achieve the users needs and the business goals.” Brian Hur, founder of VetPronto (YCW15)

Ways to engage my services

  • Improve or redesign your existing digital branding and/or website systems.
  • Create a new digital brand and/or website systems from scratch.
  • Collaborate as a specialist digital design partner to build and enhance your brand, customer workflows or customer community over time.


Phone: +61(0) 408 767 540
Calendly: callumflack